Q 7. Does the JPO only conduct a formality examination, or does it also conduct a substantive examination such as on distinctiveness of the trademark and existence of prior trademarks?
The JPO conducts a substantive examination in addition to a formality examination on a filed trademark application. Accordingly, a certain time period is required until you receive the result of the full examination. For example, in a direct application, it takes about nine to twelve months from the filing to an issuance of the first result of the examination.